Liquid Death: Murder Your Thirst
Tis’ the season to murder your thirst.
The goal of this exercise was to position Liquid Death as the ideal beverage to get you through the holidays. The challenge lies in merging Liquid Death’s hardcore brand voice with the cheerful, fluffy tone of the holiday season.
Media: Print Ads
“This ice-cold can of Australian mountain water is here to murder your thirst. We’re here to kill all plastic pollution and conquer the corporations that stand in our way. The first step to our evil plan is selling mountain water, flavored sparkling water, and iced teas to the poor souls that have lived this long without us.”
