La Dolce Velveeta Campaign: Emotional Support Cheese
Melt your worries away.
The goal of this campaign was to redefine the conversation around Velveeta. While appealing to a younger Gen Z audience, we sought to encourage them to live unapologetically by highlighting the simple pleasures in life
The Big Idea: Emotional Support Cheese
Find pleasure away from chaos by spending time alone with a tasty Velveeta comfort meal. Whether you’re hiding in the break room during a chaotic workday, sneaking away from a crazy dinner, or eating in a peaceful room away from your annoying roommates. Velveeta can be there for you in any situation where you need to find your own pleasure
Media: Grocery cart and social media.
Melt your worries away.
Melt your worries away.
Brand Activation
Introducing Velveeta Therap-eeta! The idea around this activation is to build a pop-up station where people can indulge in self-care and cheese. This pop-up includes golden-yellow blankets and cheesy chats with an advisor. This pop-up will also, of course, be filled with different dishes created with Velveeta so participants can melt their worries away.